Notes
Practical writing for owners of small service businesses. Pricing, referrals, membership dues, and the first employee.
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Northwest
What a membership buys
Annual dues for a regional business network run from about fifty dollars to several hundred. What the money covers, and what it leaves out.
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Northwest
Referrals come from the third conversation
The honest planning horizon for a new room is a year, and the first measurable thing happens around the third real conversation with the same person.
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Northwest
Saying the number out loud
Quoting is a spoken skill and it is learned by rehearsal. Getting a price out of your mouth without discounting it on the way.
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Oregon
The first hire
Going from zero employees to one changes the legal shape of a business more than any later hire does.